MKgmtec
Digital Marketing
MK gmtec GmbH
From Workshop Floor to Web Presence: MKgmtec’s Digital Journey
I supported the local automotive workshop MKGMtec in improving their online visibility and aligning their digital presence with the needs of their actual customer base. Although they are highly specialized in automatic transmissions and engine repairs, their online communication did not reflect that focus—resulting in confusion and missed opportunities.
Core Challenges: - Understanding how new customers actually discover and approach the company. - A large number of inquiries were completely off-target—for example, people calling about broken bicycles, even - though MKGMtec only works on engines and transmissions. - The wide range of services offered was not clearly represented on the website. - Many incoming calls were related to questions that could have been answered directly on the site. Key Learnings: - Simply investing in Google Ads is not enough. Effective SEA and SEO require optimized keywords and targeted landing pages to reach the right audience. -Most users search for help on their smartphones when they experience issues with their engines or transmissions. - The users like to have a quick call and try to find out the price.
Design Solution: - I created their first funnel to collect data from their clients. This allowed us to quickly identify where visitors were coming from and which keywords they used to land on our page. - In the second step, we developed new web content using the right keywords, integrated contact forms and chatbots, and made the local business more transparent and accessible to users. As a result, with a brand-new website tailored to their needs and optimized for their clients, the company was able to significantly reduce the number of irrelevant phone calls, which had previously wasted a lot of time.
This project may seem like a typical web project at first glance — but there’s much more behind it. In this case, I didn’t just take on the role of consultant, designer, or developer. My mission was to help a traditional craft business evolve. The high quality of work happening inside the workshop needed to be reflected in the very first interaction a client has — online. That’s why my first step was removing barriers and eliminating any potential for misunderstandings. Users need to immediately understand what this workshop is capable of. Working on this project taught me a lot. After spending a week doing on-site research with the client, I jumped straight into development. Sometimes, it’s okay to just start. Had I spent weeks building a pixel-perfect Figma prototype, I might have lost the client. Today, we’re still working closely together to keep improving the company’s online presence. And there’s much more to come — so stay tuned.